Nowadays, social media has become the best medium for the promotion of any product or any Company in the market. With the help of this medium, one can reach many people in a short period. The practice of using various social networking sites like Instagram, Twitter, TikTok, and Facebook for digital marketing is increasing in every country.
In the recently
published 'Digital Business Operations Capacity Development Training
Book' by the Federation of Commerce and Industry, the subject of how
digital marketing can be done and how to prepare digital content for this has
been included.
In the manual, digital
marketing is defined as increasing consumer access through the internet, mobile
phones, social networks, SEO, and other electronic means and devices.
Main Types of Digital
Marketing
1. Search system: Using
a search system or search engine optimization, you can make your product or
company come up when related keywords are searched on the internet. Or
paid advertisements can also be placed.
2. Social Media: Many
companies and People are taking advantage of social media to promote their
products and services. Websites or social media can be used to market products
and services. Both free and paid ads can be placed on it.
3. E-mail: E-mail
newsletters or messages may be sent to members regularly and on special
training occasions (such as during holidays) to provide information about new
products or offers.
4. Content
Marketing: Content Marketing is also one of the most used medians for digital
marketing. Here the company or marketer prepares online content, such as videos
or blogs, for targeted audiences to provide information about products or
services.
Things to keep in mind
while doing digital marketing on Facebook
Facebook is one of the
Giant social networking sites owned by Meta Company. Billions of people use Facebook
at present. If you are thinking of doing digital marketing with Facebook, don't
forget the things mentioned.
Ø Clear goals and
strategies should be made.
Ø Ask your Facebook friends
to like the Facebook page.
Ø Facebook Page should be
updated regularly.
Ø Encourage your followers
to like your content if they want it.
Ø Encourage comments and
feedback and give quick replies.
Ø Post details about the
content, including pictures and videos.
Ø Partner with influencers
to advertise your products.
Ø Identify your target customers.
Things to keep in mind
while doing digital marketing through WhatsApp
WhatsApp is one of the
messaging apps owned by Meta. It is mainly used for communication between
persons. If you are thinking of doing digital marketing with the help of
WhatsApp, Then follow these things:
Ø Create your groups.
Ø Posting short videos.
Ø Use Group Chat.
Ø Creating attractive
offers and promotion areas.
Ø Interacting with
customers.
Ø Using phone calls,
WhatsApp calls.
Ø Sending business
documents such as e-mails.
Things to keep in mind while
doing digital marketing on Instagram
Instagram was one of the
Photos sharing social media in the early stage, but now it is mainly used for
creating reels. The Meta also owns it. The rate of using Instagram for digital
marketing is increasing. Here you have listed some tips for you to grow your
Instagram account:
Ø Follow other accounts
related to your business or industry.
Ø Keep Instagram stories,
reels, and posts regularly.
Ø You can increase your
audience by using popular tags for products and services. For example, if
you are selling cakes, you can use a cake emoji in each of your posts. Due
to this, people will be able to recognize your product through the same emoji.
Ø Partnering with
influencers.
Ø Always Study the needs
and priorities of your customers.
Ø Using internal contests,
quizzes, or paid ads on Instagram.
Things to keep in mind while doing digital marketing with Tik Tok
TikTok is one of the well-known
sites for creating short videos. It is the first company to introduce the
concept of Short Videos. It is an excellent site where you can share
information about your product and services.
Ø Post videos on suitable
songs or live demos of your products and services.
Ø Tagging the video with
the product.
Ø Partnering with
influencers.
Ø Making videos on TikTok
trends and challenges.
Ø Attract followers to
follow your TikTok account through various videos.
Here, we have listed some
tips and tricks for growing your business online with the help of social media.
Many companies use this to grow their business and provide information on
products and services. You can also become a digital marketer and content
creator in social media and earn well.
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